Apple TV 4K Coming on September 22
- Author: Theresa Obrien Sep 13, 2017,
Sep 13, 2017, 0:29
Today, the company announced a new Apple TV set-top box that's in-line with most previous speculations: it can play 4K and HDR content, thanks to support from a faster processor. The Apple TV's new capabilities are powered by an A10X Fusion chip, the same chip that powers the iPad Pro.
Apple will be updating users' purchased movies from HD to 4K at no cost. It will be available for pre-order on 15 September 2017 and will ship a week later on 22 September 2017.
Apple has unveiled its new Apple TV 4K touting ‘major advancements
Most viewers tuned into Apple's event at the Steve Jobs Theater inside the company's new headquarters looking for information about the latest iPhone, or perhaps the third version of the Apple Watch. For more information, don't forget to check out our Apple TV 4K preview. Apple said that 4K movies will soon be available from the iTunes Store for the same price as HD movies, and your existing HD iTunes movies will be upgraded to 4K HDR at no additional charge! Apple will also continue to sell the 32GB 4th generation Apple TV for $149. So it looks like Apple ended up coming out on top in their recent battle with studios over 4K home video pricing. The HDR mode has been enhanced by HDR 10 as well as Dolby Vision technology. If you are anxious about the price gap don't be, 4K content will be available to you for the same price tag as that of the HD content.
This was the world the original Apple TV was born into, and it gave people access to a smart ecosystem while the TVs themselves were too "dumb" to do so themselves. That's a tremendous deal considering the upcharges for 4k content found elsewhere and is the biggest advantage the Apple 4k TV has over competition at the moment.
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Apple has partnered with sports broadcast companies like ESPN to introduce live sports on Apple TV 4K.
Apple has redesigned the UI a bit with the new TV OS with a dedicated sports tab. Apple's Eddy Cue says the new box is twice as fast as the old.
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The update to Apple's television-connected box brings it in line with other hardware manufacturers who have offered 4K video support for a while.
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