Amazon.com, Inc. (AMZN) Makes Prime Even More Affordable For Students

The new Amazon accounts are for teens between the ages of 13 and 17.

Perhaps more importantly for Amazon, Prime Student opens up a new possible revenue stream with a cohort of consumers that will always be there-and will always be replenished year after year. The catch: parents will be notified of each purchase via text or email, and will, by default, have to approve or deny each one.

The online retail giant said Wednesday that teens can now shop at Amazon on their own, if their parents let them.

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Amazon (AMZN) now wants teenagers to shop on their own without mom and dad chiming in. The parent will need to setup the shipping address and payment method, after which point an invitation is sent back to the teen. Parents who want to avoid the approval step can set a preapproved spending limit on Amazon.

If the approval process gets tedious, parents can also set pre-approved spending limits. Then, parents can approve the order by text.

Without an annual commitment, you have full access to more than 50 million items and Prime Video, which features unlimited streaming on thousands of movies and TV shows. "We've listened to families and have built a great experience for both teens and parents", Michael Carr, vice president, Amazon Households said in a statement. Teens can also input a reason they need an item.

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However, even in the cases where teens are allowed to place their own orders, parents can receive itemized notifications for every order and they're able to cancel or return items, as usual.

On this page, there's now a new option to add a teen, as well as configure the settings associated with their account.

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  • Kelly Blake