WhatsApp Business Launched, Coming to India Soon

With the new app, users will be able to access business profiles, with a description, email or store address and website.

It will also help one save time with smart messaging tools, such as quick replies that provide fast answers to frequently asked questions, greeting messages that introduce customers to a business, and away messages that let them know one is busy.

WhatsApp Business has a similar logo to the regular WhatsApp app, but its green speech bubble badge contains a white B rather than a phone symbol.

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WhatsApp is one of the world's largest social network platforms, with more than 1.3 billion active users. WhatsApp Business is now available in Indonesia, Italy, Mexico, the United Kingdom, and the USA, with a global rollout scheduled in the coming weeks. The app will roll out for other countries, and in India, in the coming weeks.

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As of now the exclusive app for SMEs is available at Google Play Store.

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"You can check your contact's profile to see which type of account they're using", it explains. With such a huge audience, businesses would want to create an online presence where their customers can easily get in touch with them. People can continue using WhatsApp as usual as there's no need to download anything new. Being a standalone app, you can keep your business and personal messages separate. This three-year-old business uses WhatsApp to stay in constant communication with its customers and to send previews of their projects. All of the same features will remain, including blocking any numbers.

Silicon has contacted WhatsApp for information about plans for an iOS version and when it might be released.

Business accounts will also be marked as such, so users are aware they're engaging with a company, and a Confirmed Account status will be rolled out "over time" to some businesses, although there's no indication of time scales involved.

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Around 80 percent of small businesses in India and Brazil confirmed that WhatsApp helps them communicate with customers and expand their businesses, according to a report.

  • Gina Adkins