Youtube Dishes Out New Monetization Policy

As part of YouTube's updates to their YouTube Partner Program and Google Preferred programs this month, there is also an important change to how YouTube will treat user-uploaded videos that use your copyrighted content.

After months of complaints from advertisers over their messages appearing alongside inappropriate or exploitative videos, YouTube has announced a new set of policies created to improve how it vets content. Now, content creators need to add thousands of hours of watch time and 1,000 new subscribers over one year to that. Those affected are likely to be those making less than $100 on the program each year.

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He reminisces about the old days on YouTube when he felt like the platform was more supportive of creators. Google plans to complete the reviews in the mid-February.

Advertisers can choose to focus adverts on channels verified as "Google Preferred". Later, it was confirmed that the deceased person in question committed suicide, which in turn made even more call for YouTube to cut ties with Paul entirely. YouTube says this verification process will be completed by mid-February in the US and end of March for the rest of the world. In the next few months, a three-tier suitability system will be introduced to enable advertisers to review appropriate placements for their brand versus potential reach trade-offs.

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The move marks the web giant's second attempt in less than a year to protect advertisers on its YouTube user channels from being associated with videos featuring violence, gore or bad language.

YouTube explains in a recent post that this will "significantly improve [its] ability to identify creators who contribute positively to the community", as it minimised the chances of offensive content appearing. She announced that YouTube's trust and safety teams would grow to more than 10,000 employees in 2018.

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Following YouTube's latest headline-making flare-up (the Logan Paul incident, which everyone has read about by now), YouTube had no choice but to crack down severely on which channels can earn money from ads. We have many free resources in place such as our Creator Academyand YouTube Spaces to help those just starting out build a community around their channel so that they can ramp-up fast and monetize their videos. "But we know that we need to make more efforts to make sure that their value and ads match", YouTube said.

  • Gina Adkins