'Subscribe with Google' attempts to simplify how web readers pay for news

Google this week announced a few new initiatives to combat fake news because the search giant says it wants good journalism to succeed.

There are three specific goals of the Google News Initiative: highlight accurate journalism while fighting misinformation, particularly during breaking news events; help news sites continue to grow from a business perspective; and create new tools to help journalists do their jobs. Google in a blog post accepts that it is "becoming increasingly hard to distinguish what's true (and not true) online".

Instead, this just puts a fancy and familiar name to numerous bits and pieces of Google - from AMP to commenting products to publisher requests around reader insights to working groups to various product tests - that touch publishers. The search engine said it plans to add more news publishers soon.

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"Google has been the most responsive of the major platforms in terms of listening, trying to understand what we need, and changing their business rules", Thompson said.

Google News Initiative (GNI) will focus on three main objectives: elevate and strengthen quality journalism, evolve business models to drive sustainable growth and empower news organizations through technological innovations. "When you search for a news topic for which your subscribed publication has relevant results, we'll showcase these so they're easy for you to see and access-without disrupting search ranking for the rest of the page", Jim Albrecht, project management director for Subscribe with Google, explained in a blog post.

Google on Tuesday announced a new system meant to facilitate the process of signing up for news subscriptions by introducing only a single requirement for doing so - owning a Google account. It is partnering with publishers to provide a simpler way to offer subscription content that's blocked behind a paywall. Launch partners in some of the programs include The New York Times, The Washington Post, The Telegraph and the Financial Times.

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Google's huge investment of $300 million is critical for the news industry.

Google said it will take a cut of the revenue from the subscriptions generated through its feature, but.

The new addition works in both the Assistant and search results on your devices, as well as through voice commands on Google Assistant enabled speakers like Google Home and Home Mini. "We'll be expanding that model globally". For better or worse (we'd argue better), Google turned premium news into an impulse buy.

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"We know that success can only be achieved by working together, and we look forward to collaborating with the news industry to build a stronger future for journalism".

  • Gina Adkins